SAMSUNG PAY IS COMING...

South Korean tech giant Samsung will be rolling out its e-payment solution Samsung Pay in India in the first half of 2017. According to a report from Mashable, Samsung is already on its way to launch Samsung Pay in India. 

It is said that the Samsung has joined hands with American Express for bringing Samsung Pay in India. Moreover, the company may also reach out to biggies like Visa and MasterCard as well. American Express has been involved with Samsung Pay in several other regions including South Korea, USA and Australia. 

It all began in December when the company began testing Samsung Pay service in India. Adding to the possibilities, recently Samsung rolled out an update for the Galaxy Note 5 in India, which comes with Samsung Pay exclusively for the smartphone. 

Samsung Pay rivals Apple Pay and Google Play in many countries. In India, it will compete with the privately owned e-wallet like apps like PayTm and Freecharge. Samsung Pay needs hardware support, so it works only on high-end Samsung smartphones, namely Galaxy Note 5, Galaxy S6/Edge/Edge+ and Galaxy S7/Edge. 

Since demonetisation, India has been a hot market for e-payment solutions. Being an active player in Indian markets, Samsung has sensed the opportunity to bring its own payment solution in India. While it would be interesting to see people use smartphone NFC for payment, Samsung will surely have many hurdles to face. 

With the boost up in the digital payment scene in India, we can soon witness companies like Apple and Google coming up with the same approach.